A short overview of services without detail on what each one involves
571 words in total — limited room for search results to understand what you do
Certifications and credentials mentioned, but not prominently displayed
Two team members listed, with limited background on their experience
No project gallery visible on the main page
Award wins not shown until visitors navigate to a separate page
No guide to typical project scope or what to expect from working with you
All six services explained clearly — mobile fabrication, factory engineering, structural steel, architectural steel, metal fabrication, and welding
Full, content-rich page that gives search enough to rank you for every service you offer across Auckland
SFC Level 3 Certified Fabricator badge, SCNZ/HERA membership, and Site Safe credentials shown above the fold
Fatu and Stephen's full backgrounds, qualifications, and industry experience front and centre
Featured projects with photos, weight, and value — including your SCNZ award-winning work
SCNZ award wins (2022, 2023, 2024) visible on the main page as social proof
Clear "how it works" and quote request flow so visitors know exactly what to do next